Sell Your Indie Game Like A Gecko

When you’re talking about your game, don’t talk about game mechanics, how character creation works, or delve into the minute details of the setting. It is easy and tempting, but don’t, unless of course you’re asked. It will be necessary to give an overview of the setting and the premise, but what you really want to hone in on is what a fantastic gaming experience playing your game provides. Talk about the adrenaline rush play testers felt during combat scenes, talk about the transformative conversations you had afterwards, talk about how much you laughed and cried and yelled and about that one game where two of your players started dating in the moments following a game’s conclusion. This is why people game. This is what your game is ultimately about.

Read more…